JOY MACHINE RECORDS is a new venture from Ian Kagey, Sonny Paladino, Brian Usifer and Will Van Dyke. The record label was formed in 2023 to bring an artist-driven approach to the recorded music industry by using the theatrical principles of collaboration and community. Their focus is on providing services that amplify the voices of new artists within the field of musical theater, releasing cast albums for Broadway and Off-Broadway shows, as well as collaborating on solo albums with established theater performers. The label's services seek to support a developing musical from inception through its Broadway cast album.
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